About Good Marketing
Founding Principal, Amy Lawler Good
After receiving a Bachelor's degree from The University of Texas, Amy began her career in PR and promotions for the National Cheerleaders Association. She was recruited to Sfuzzi Restaurants as they were growing their brand to take it to the next level. She subsequently moved to their advertising agency to do account planning for clients including BELO corporation before being recruited back to the restaurant industry. She began a six-year stint with TGI Friday's, where she held a number of senior level marketing positions, including national brand advertising, field marketing and product (beverage) marketing.
Amy has been on both agency and client sides of the business and is proud to have several client relationships of more than 10 years. As a consultant, Amy helps businesses solve their business and marketing challenges, bringing perspective and expertise to both independent start-ups and franchised global brands.
Experience
Foodservice, Restaurant & Retail
8.0 Management
Champps
Chili's
CiCi's Pizza
Dairy Queen
Dickey's Barbecue Pit
El Fenix
Free Range Concepts
Jamba Juice
la Madeleine
Maggiano's
Nothing Bundt Cakes
On The Border
Pizzeria Uno
St. Michelle Wine Estates
TGI Friday's
Education & Non-Profit
The Family Place
Wesley Prep
Professional Services/Business
BELO
Cabinet Collection
Focus Search Partners
Innoventure Partners
Keller Williams
Kitchen Design Concepts
National Cheerleaders Association
Payne & Blanchard LLC
PetroGrowth Advisors
Snap! Productions
Snappy Kitchens
Tenet Healthcare
What clients are saying...
"Amy and I worked together initially at TGI Fridays and since at Nothing Bundt Cakes. Amy has the marketing skill set and drive that contributed greatly in the areas of marketing communications, field marketing, and brand marketing depending on the particular assignment. Her marketing acumen and positive attitude is contagious and I highly recommend her for any level of marketing consultant engagement in the future." - Steve McGehee, Chief Marketing Officer
"I've had the pleasure of working with Amy since around 2009 on an account we share between our companies. Amy always impresses me with her attention to detail, ability to advise with finesse and handle numerous tasks for her clients. She offers a great level of experience and expertise when it comes to marketing, and I would gladly recommend her for any company in need of support in this arena." - Crissy Lintner, Director of Marketing & Communications, Youth Villages